ZAIDA BEATRIZ ROSARIO

Marketing & Communications Strategist | Content Management | Community Engagement

Vancouver, CA.
Contact Portfolio

About

Results-driven Marketing & Communications Strategist with a proven track record in digital marketing, content management, and SEO optimization. Specializing in enhancing brand visibility, driving engagement, and generating leads through data-backed campaigns, I leverage a blend of strategic planning and technical expertise to achieve measurable business objectives across diverse industries.

Work

Pacific Western Brewing

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Website Content Administrator

Vancouver, BC, Canada

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Summary

Managed comprehensive website content, SEO, and advertising strategies to enhance brand image and optimize Google visibility for a leading brewery.

Highlights

Optimized website performance by meticulously monitoring technical SEO, broken links, and formatting inconsistencies, consistently maintaining over 1,000 monthly web traffic.

Ensured brand integrity and consistency by reviewing, editing, and publishing all website content, adhering strictly to established brand guidelines.

Boosted online presence by designing and managing three distinct WordPress websites, implementing advanced SEO tactics to maximize visibility.

Provided strategic insights to the CEO through detailed monthly reports, identifying key market opportunities and evolving customer preferences.

Elastic.io

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Marketing Manager

Vancouver, BC, Canada

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Summary

Directed digital marketing campaigns and branding initiatives to elevate iPaaS product visibility and market relevance on Google.

Highlights

Sustained high organic traffic by performing continuous on-page and off-page SEO optimization, consistently maintaining over 1,000 monthly web visitors.

Developed compelling multi-channel content, including website copy, visuals, newsletters, and social media, to meet and exceed key performance indicators (KPIs).

Drove awareness and lead generation by conducting in-depth competitor research and user journey analysis to inform and execute targeted campaigns.

Enhanced sales and customer retention by producing three comprehensive technical articles monthly, providing valuable resources for the target audience.

Employ to Empower

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Marketing And Communications Lead

Vancouver, BC, Canada

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Summary

Led marketing and communications for a non-profit, enhancing community branding and providing entrepreneurial resources for individuals with social barriers.

Highlights

Initiated and executed integrated email, blog, and social media campaigns to foster entrepreneurial training and strengthen community engagement.

Produced and disseminated impactful digital materials for various workshops, webinars, and live events, enhancing participant engagement.

Maintained regulatory adherence by ensuring all email campaigns complied with communications regulations.

Improved audience engagement by managing multi-channel communications through Mailchimp, resulting in a 20% increase in email open rates.

Education

La Salle

Vancouver, BC, Canada
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Associate of Arts Arts Grade:

Tamwood College

Vancouver, BC, Canada
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Diplomas International Business, Digital Marketing, UI Design Grade:

Technological Institute

Vancouver, BC, Canada
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Bachelor Degree International Business Grade:

Languages

Spanish

English

French

Skills

Strategy

Content Writing & Editing, Video Creation, AI Marketing, Event Marketing & Live Promotion, Google Ads, Analytical Skills.

SEO

SemRush, Google Search Console, GA4, Ahrefs.

Social Media Management

Hootsuite, Buffer, Meta Business.

Design

Canva, Photoshop, WordPress (Elementor), Illustrator, InDesign, Figma, Shopify.

Email Marketing & Compliance

Benchmark, Intercom, Active Campaign, Mailchimp, GoHighLevel, Hubspot, CASL/CAN-SPAM Compliance.

Project Management & Tools

Notion, Microsoft Office, GSuite, Slack, OpenAI, MAke, Asana.